{"id":37806,"date":"2025-11-24T10:14:09","date_gmt":"2025-11-24T09:14:09","guid":{"rendered":"https:\/\/www.dev-dualoo.ch\/uncategorized\/employer-branding\/"},"modified":"2025-12-17T14:59:58","modified_gmt":"2025-12-17T13:59:58","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/www.dev-dualoo.ch\/en\/hr-knowledge\/employer-branding\/","title":{"rendered":"Employer branding: building an employer brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37806\" class=\"elementor elementor-37806 elementor-37663\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57c19a4 e-con-full e-flex e-con e-parent\" data-id=\"57c19a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7b89f elementor-widget elementor-widget-heading\" data-id=\"fc7b89f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does employer branding mean?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa4bfe elementor-widget elementor-widget-text-editor\" data-id=\"0fa4bfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Employer branding involves <strong>building and strengthening<\/strong> your own <strong>employer brand in a targeted manner<\/strong>. The aim is to be perceived as an attractive employer and to retain talent in the long term. <\/p><p>In other words, employer branding involves strategically developing a positive employer brand based on <strong>clear values, culture and communication<\/strong>. This creates an authentic image that impresses applicants and makes employees proud. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79064cf e-con-full e-flex e-con e-parent\" data-id=\"79064cf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83c8018 elementor-widget elementor-widget-spacer\" data-id=\"83c8018\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38d98eb elementor-widget elementor-widget-heading\" data-id=\"38d98eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 5 most important goals of employer branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6e40b elementor-widget elementor-widget-text-editor\" data-id=\"1c6e40b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Attract talent:<\/strong> A convincing employer brand appeals to qualified specialists in a targeted manner and thus ensures a higher number of relevant and suitable applicants.<\/li><li><strong>Retain employees:<\/strong> Those who identify with the company values remain loyal to the company for longer and are more committed.<\/li><li><strong>Strengthen culture:<\/strong> Employer branding promotes team spirit and a clear common identity.<\/li><li><strong>Increase awareness:<\/strong> A visible employer brand creates trust and increases recognition value.<\/li><li><strong>Reduce costs:<\/strong> A good employer branding strategy reduces fluctuation and recruiting costs in the long term.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63ddc8b e-con-full e-flex e-con e-parent\" data-id=\"63ddc8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e840882 elementor-widget elementor-widget-spacer\" data-id=\"e840882\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ced392 elementor-widget elementor-widget-heading\" data-id=\"7ced392\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The building blocks of a strong employer brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014b9fe elementor-widget elementor-widget-text-editor\" data-id=\"014b9fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building a convincing employer brand begins with the <strong>Employer Value Proposition (EVP)<\/strong>, the clear value proposition to employees. The EVP defines <strong>what makes the company unique<\/strong> and why people should choose the company as an employer. The factors that play a role here include values, benefits, career opportunities, the working environment, the perceived application process and open communication.  <\/p><p>However, a brand is only effective if it is lived.  <strong>That is why employer branding starts inside the company.<\/strong>  Managers shape the daily experience of the brand through example, trust and appreciation. In addition, external communication on social media, the careers page or at events shows what the corporate culture actually looks like. <\/p><p>A strong employer branding concept <strong>therefore combines internal and external presentation<\/strong>. <strong>Authenticity is crucial here<\/strong>: promises and reality must match. Employees become ambassadors who credibly convey this culture to the outside world. This creates a strong, trustworthy employer brand in the long term.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-191b14b e-con-full e-flex e-con e-child\" data-id=\"191b14b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6877629 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6877629\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Improve your employer branding with Dualoo.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9fa97 elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"cc9fa97\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dev-dualoo.ch\/en\/inspire-your-applicants\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inform now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3318f80 e-con-full e-flex e-con e-parent\" data-id=\"3318f80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebe499 elementor-widget elementor-widget-heading\" data-id=\"2ebe499\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step by step to an employer branding strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964ba6d elementor-widget elementor-widget-text-editor\" data-id=\"964ba6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A clear employer branding strategy helps to structure and successfully implement all activities.<\/p><ol><li><strong>Carry out an as-is analysis:<\/strong> Check how your company is currently perceived as an employer: internally through employee feedback and externally via applicants or evaluation platforms.<\/li><li><strong>Define target groups:<\/strong> Determine which target groups you want to address (e.g. apprentices, skilled workers, managers or career changers) and analyze their expectations.<\/li><li><strong>Clarify employer identity and values:<\/strong> Define together what your company stands for. Clear values, an authentic culture and a coherent mission statement are the foundation of a strong employer brand. <\/li><li><strong>Develop an Employer Value Proposition (EVP):<\/strong> Describe what makes your company unique and what specific added value you offer your employees, e.g. development opportunities, a sense of purpose or flexibility.<\/li><li><strong>Derive core messages:<\/strong> Develop concise statements that clearly communicate your values, strengths and benefits and are reflected in all communication channels.<\/li><li><strong>Select channels and touchpoints:<\/strong> Make targeted use of social media, career sites and networks.<\/li><li><strong>Plan employer branding measures:<\/strong> Create a concrete time and communication plan with clear steps, responsibilities and budget in order to implement your strategy in a structured manner.<\/li><li><strong>Actively involve employees:<\/strong> Turn your employees into brand ambassadors. Authentic insights and testimonials strengthen credibility and identification. <\/li><li><strong>Start implementation and communication:<\/strong> Implement your planned measures and communicate successes regularly to build visibility and trust.<\/li><li><strong>Measure success:<\/strong> Use key figures to make progress visible and continuously improve your strategy.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7180c3a e-con-full e-flex e-con e-parent\" data-id=\"7180c3a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29f6f98 elementor-widget elementor-widget-spacer\" data-id=\"29f6f98\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f758019 elementor-widget elementor-widget-heading\" data-id=\"f758019\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 effective employer branding measures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75b81fe elementor-widget elementor-widget-text-editor\" data-id=\"75b81fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A successful employer branding strategy is based on targeted measures that make your <strong>employer brand visible, tangible and credible<\/strong>. The following approaches will help you to position your company sustainably and attract talent in the long term. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a1c9d elementor-widget elementor-widget-heading\" data-id=\"f2a1c9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Optimize career page - the digital figurehead<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e71a2 elementor-widget elementor-widget-text-editor\" data-id=\"a5e71a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An authentic <a href=\"https:\/\/www.dev-dualoo.ch\/en\/hr-knowledge\/design-career-page\/\">careers page<\/a> clearly shows what your company stands for. As it is often the <strong>first point of contact for applicants<\/strong>, it should transparently convey culture, values and benefits. Add photos, videos and quotes from employees to show personality. A clear structure, short loading times and mobile optimization are crucial. You can find further inspiration on these three exemplary career pages: <a href=\"https:\/\/www.hauenstein-rafz.ch\/de\/service\/jobvideos.php\" target=\"_blank\" rel=\"noopener\">Hauenstein AG<\/a>, <a href=\"https:\/\/www.stefaneberhardag.ch\/de\/karriere\/werde-teil-der-sehag-gruppe\/\" target=\"_blank\" rel=\"noopener\">stefan eberhard ag<\/a> or <a href=\"https:\/\/join.sfs.com\/ch\/de\/lernende\/\">SFS apprentices<\/a>.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c779a elementor-widget elementor-widget-heading\" data-id=\"d3c779a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Use social media - create insights and strengthen trust<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398e346 elementor-widget elementor-widget-text-editor\" data-id=\"398e346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.dev-dualoo.ch\/en\/hr-knowledge\/social-media-recruiting\/\">Social media<\/a> plays a central role in employer branding. Show real <strong>insights into everyday working life<\/strong>, tell employee stories and give a glimpse behind the scenes. This is about much <strong>more than just publishing job vacancies<\/strong>. It&#8217;s about making the culture, values and people of your company visible. Authentic contributions promote closeness and credibility and increase the reach of your employer brand.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4a0a6 elementor-widget elementor-widget-heading\" data-id=\"5c4a0a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Improve the application process - candidate experience counts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe5627 elementor-widget elementor-widget-text-editor\" data-id=\"dbe5627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A transparent and appreciative <a href=\"https:\/\/www.dev-dualoo.ch\/en\/hr-knowledge\/application-process-flow-and-optimisation\/\">application process<\/a> shapes the image of your company to the outside world. Keep the <strong>processes<\/strong> <strong>simple, communicate promptly and give honest feedback<\/strong>. Also take the opportunity to <strong>obtain feedback from applicants<\/strong>, regardless of whether an acceptance or rejection is made. A <strong>positive candidate experience<\/strong> is a decisive competitive advantage.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6eb5d e-con-full e-flex e-con e-child\" data-id=\"8c6eb5d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5bd892 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c5bd892\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Simplify your process now and find out more about Dualoo.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91214bb elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"91214bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6MzA1NjMsInRvZ2dsZSI6ZmFsc2V9\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book intro<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691813d elementor-widget elementor-widget-heading\" data-id=\"691813d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Events &amp; cooperations - increase visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0ad16 elementor-widget elementor-widget-text-editor\" data-id=\"1c0ad16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Trade fairs and collaborations with universities and vocational schools offer the opportunity to present your company in person. The<strong> direct exchange<\/strong> with potential applicants strengthens trust, creates reach and promotes long-term awareness in your target group. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf95e4c elementor-widget elementor-widget-heading\" data-id=\"cf95e4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Strengthen internal communication - employees as brand ambassadors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af2023 elementor-widget elementor-widget-text-editor\" data-id=\"7af2023\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A strong employer brand is created <strong>from the inside out<\/strong>. When employees are informed, motivated and involved, they become credible <strong>brand ambassadors<\/strong>. Use internal channels, feedback formats and team events to promote identification.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5703d4d elementor-widget elementor-widget-heading\" data-id=\"5703d4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Further measures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66543da elementor-widget elementor-widget-text-editor\" data-id=\"66543da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Targeted <strong>employee programs<\/strong> such as referral bonuses or internal talent development are also worthwhile. Don&#8217;t forget <strong>onboarding<\/strong>, because a structured start leaves a lasting positive impression. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-796f40b e-con-full e-flex e-con e-child\" data-id=\"796f40b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ceb4ff elementor-widget elementor-widget-spacer\" data-id=\"1ceb4ff\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446fa84 elementor-widget elementor-widget-heading\" data-id=\"446fa84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key figures in employer branding\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a1800a elementor-widget elementor-widget-text-editor\" data-id=\"0a1800a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These key figures make success in employer branding measurable:<\/p><ul><li><strong>Application rate:<\/strong> Shows whether your campaigns are attracting suitable applicants.<\/li><li><strong>Applicant quality:<\/strong> Rates how well applicants fit the job profiles.<\/li><li><strong>Employee retention:<\/strong> A low fluctuation rate indicates a strong employer brand.<\/li><li><strong>Recommendations:<\/strong> Measures how many employees recommend your company to others.<\/li><li><strong>Reach &amp; engagement:<\/strong> Social media interactions prove the visibility and impact of your campaigns.<\/li><\/ul><p>If you would like to delve deeper into the topic, read our article &#8220;<a href=\"https:\/\/www.dev-dualoo.ch\/en\/hr-knowledge\/recruiting-key-figures\/\">Key figures in recruiting<\/a>&#8221; with further KPIs and tips for improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8c31bf e-con-full e-flex e-con e-child\" data-id=\"e8c31bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57baa3b elementor-widget elementor-widget-spacer\" data-id=\"57baa3b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e79d6 elementor-widget elementor-widget-heading\" data-id=\"97e79d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Employer branding as a success factor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6980715 elementor-widget elementor-widget-text-editor\" data-id=\"6980715\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Employer branding is now a <strong>central component of any modern HR strategy<\/strong>. It combines the areas of recruiting, communication and corporate culture. A <strong>clear strategy, authentic values and committed employees<\/strong> are crucial for a unique employer brand.  <\/p><p>Start inside the company and actively involve employees. This is the only way for employer branding to have a credible and long-term effect.   <strong>A strong employer brand attracts talent, motivates employees and strengthens your company&#8217;s competitiveness.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74dadf7 e-con-full e-flex e-con e-parent\" data-id=\"74dadf7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe2e21 elementor-widget elementor-widget-spacer\" data-id=\"6fe2e21\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42cb90b elementor-widget elementor-widget-heading\" data-id=\"42cb90b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions &amp; Answers: Employer Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aac3ee elementor-widget elementor-widget-n-accordion\" data-id=\"0aac3ee\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1110\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1110\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is employer branding? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M29.9303 22.3617C29.9303 22.7697 29.7762 23.1793 29.4655 23.4918C28.8464 24.116 27.8445 24.116 27.2254 23.4918L16.2504 12.4258L5.27475 23.4918C4.65564 24.116 3.65287 24.116 3.03464 23.4918C2.41554 22.8676 2.41554 21.8566 3.03464 21.2325L15.1296 9.0381C15.7487 8.4139 16.7514 8.4139 17.3697 9.0381L29.4653 21.2325C29.7753 21.544 29.9303 21.9529 29.9303 22.3617Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.2249 23.4919L16.25 12.4259L5.27427 23.4919C4.65516 24.1161 3.65239 24.1161 3.03416 23.4919C2.41506 22.8677 2.41506 21.8567 3.03416 21.2326L15.1291 9.03817C15.7482 8.41397 16.751 8.41397 17.3692 9.03817L29.4649 21.2326C29.7749 21.5441 29.9299 21.9529 29.9299 22.3618C29.9299 22.7697 29.7757 23.1793 29.465 23.4919C28.8459 24.1161 27.844 24.1161 27.2249 23.4919ZM29.8697 23.8933C29.0276 24.7423 27.6623 24.7423 26.8202 23.8933L16.2499 13.2353L5.67897 23.8933C4.83714 24.742 3.47091 24.7425 2.62947 23.8933M29.8697 23.8933C30.2915 23.4688 30.4999 22.9126 30.4999 22.3618C30.4999 21.8093 30.2901 21.254 29.8693 20.831C29.8695 20.8311 29.8692 20.8308 29.8693 20.831L17.7742 8.63706C16.9328 7.78751 15.5663 7.78793 14.7244 8.63677L2.62951 20.8312C2.62953 20.8311 2.6295 20.8312 2.62951 20.8312C1.79006 21.6774 1.79028 23.0469 2.62947 23.8933\" fill=\"#0071B9\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M2.56967 10.1683C2.56967 9.76035 2.72378 9.35077 3.03452 9.03822C3.65363 8.41402 4.65551 8.41402 5.27462 9.03822L16.2496 20.1042L27.2253 9.03822C27.8444 8.41402 28.8471 8.41402 29.4654 9.03822C30.0845 9.66242 30.0845 10.6734 29.4654 11.2975L17.3704 23.4919C16.7513 24.1161 15.7486 24.1161 15.1303 23.4919L3.03467 11.2975C2.72467 10.986 2.56967 10.5771 2.56967 10.1683Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.2751 9.03815L16.25 20.1041L27.2257 9.03815C27.8448 8.41395 28.8476 8.41395 29.4658 9.03815C30.0849 9.66236 30.0849 10.6734 29.4658 11.2974L17.3709 23.4919C16.7518 24.1161 15.749 24.1161 15.1308 23.4919L3.03514 11.2974C2.72515 10.9859 2.57015 10.5771 2.57015 10.1682C2.57015 9.76029 2.72426 9.3507 3.03499 9.03815C3.6541 8.41395 4.65599 8.41395 5.2751 9.03815ZM2.63029 8.63675C3.47238 7.78775 4.83772 7.78775 5.6798 8.63675L16.2501 19.2947L26.821 8.63676C27.6629 7.78801 29.0291 7.78749 29.8705 8.63676M2.63029 8.63675C2.20854 9.06124 2.00014 9.61738 2.00014 10.1682C2.00014 10.7207 2.20991 11.276 2.63068 11.6991C2.63054 11.6989 2.63083 11.6992 2.63068 11.6991L14.7258 23.893C15.5672 24.7425 16.9337 24.7421 17.7756 23.8933L29.8705 11.6989C29.8705 11.6989 29.8705 11.6989 29.8705 11.6989C30.7099 10.8527 30.7097 9.48315 29.8705 8.63676\" fill=\"#0071B9\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1110\" class=\"elementor-element elementor-element-331b533 e-con-full e-flex e-con e-child\" data-id=\"331b533\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1110\" class=\"elementor-element elementor-element-71c7ee9 e-con-full e-flex e-con e-child\" data-id=\"71c7ee9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-427c240 elementor-widget elementor-widget-text-editor\" data-id=\"427c240\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Employer branding means positioning the company as an attractive employer in order to attract and retain talent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1111\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1111\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How is a strong employer brand created? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M29.9303 22.3617C29.9303 22.7697 29.7762 23.1793 29.4655 23.4918C28.8464 24.116 27.8445 24.116 27.2254 23.4918L16.2504 12.4258L5.27475 23.4918C4.65564 24.116 3.65287 24.116 3.03464 23.4918C2.41554 22.8676 2.41554 21.8566 3.03464 21.2325L15.1296 9.0381C15.7487 8.4139 16.7514 8.4139 17.3697 9.0381L29.4653 21.2325C29.7753 21.544 29.9303 21.9529 29.9303 22.3617Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.2249 23.4919L16.25 12.4259L5.27427 23.4919C4.65516 24.1161 3.65239 24.1161 3.03416 23.4919C2.41506 22.8677 2.41506 21.8567 3.03416 21.2326L15.1291 9.03817C15.7482 8.41397 16.751 8.41397 17.3692 9.03817L29.4649 21.2326C29.7749 21.5441 29.9299 21.9529 29.9299 22.3618C29.9299 22.7697 29.7757 23.1793 29.465 23.4919C28.8459 24.1161 27.844 24.1161 27.2249 23.4919ZM29.8697 23.8933C29.0276 24.7423 27.6623 24.7423 26.8202 23.8933L16.2499 13.2353L5.67897 23.8933C4.83714 24.742 3.47091 24.7425 2.62947 23.8933M29.8697 23.8933C30.2915 23.4688 30.4999 22.9126 30.4999 22.3618C30.4999 21.8093 30.2901 21.254 29.8693 20.831C29.8695 20.8311 29.8692 20.8308 29.8693 20.831L17.7742 8.63706C16.9328 7.78751 15.5663 7.78793 14.7244 8.63677L2.62951 20.8312C2.62953 20.8311 2.6295 20.8312 2.62951 20.8312C1.79006 21.6774 1.79028 23.0469 2.62947 23.8933\" fill=\"#0071B9\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M2.56967 10.1683C2.56967 9.76035 2.72378 9.35077 3.03452 9.03822C3.65363 8.41402 4.65551 8.41402 5.27462 9.03822L16.2496 20.1042L27.2253 9.03822C27.8444 8.41402 28.8471 8.41402 29.4654 9.03822C30.0845 9.66242 30.0845 10.6734 29.4654 11.2975L17.3704 23.4919C16.7513 24.1161 15.7486 24.1161 15.1303 23.4919L3.03467 11.2975C2.72467 10.986 2.56967 10.5771 2.56967 10.1683Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M5.2751 9.03815L16.25 20.1041L27.2257 9.03815C27.8448 8.41395 28.8476 8.41395 29.4658 9.03815C30.0849 9.66236 30.0849 10.6734 29.4658 11.2974L17.3709 23.4919C16.7518 24.1161 15.749 24.1161 15.1308 23.4919L3.03514 11.2974C2.72515 10.9859 2.57015 10.5771 2.57015 10.1682C2.57015 9.76029 2.72426 9.3507 3.03499 9.03815C3.6541 8.41395 4.65599 8.41395 5.2751 9.03815ZM2.63029 8.63675C3.47238 7.78775 4.83772 7.78775 5.6798 8.63675L16.2501 19.2947L26.821 8.63676C27.6629 7.78801 29.0291 7.78749 29.8705 8.63676M2.63029 8.63675C2.20854 9.06124 2.00014 9.61738 2.00014 10.1682C2.00014 10.7207 2.20991 11.276 2.63068 11.6991C2.63054 11.6989 2.63083 11.6992 2.63068 11.6991L14.7258 23.893C15.5672 24.7425 16.9337 24.7421 17.7756 23.8933L29.8705 11.6989C29.8705 11.6989 29.8705 11.6989 29.8705 11.6989C30.7099 10.8527 30.7097 9.48315 29.8705 8.63676\" fill=\"#0071B9\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1111\" class=\"elementor-element elementor-element-e3ab67a e-con-full e-flex e-con e-child\" data-id=\"e3ab67a\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1111\" class=\"elementor-element elementor-element-34806f2 e-con-full e-flex e-con e-child\" data-id=\"34806f2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd63e2d elementor-widget elementor-widget-text-editor\" data-id=\"bd63e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is achieved with a clear EVP (Employee Value Proposition) that highlights the special benefits, values and incentives for current and potential employees. This is complemented by authentic communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1112\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1112\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How do I measure the success of employer branding? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M29.9303 22.3617C29.9303 22.7697 29.7762 23.1793 29.4655 23.4918C28.8464 24.116 27.8445 24.116 27.2254 23.4918L16.2504 12.4258L5.27475 23.4918C4.65564 24.116 3.65287 24.116 3.03464 23.4918C2.41554 22.8676 2.41554 21.8566 3.03464 21.2325L15.1296 9.0381C15.7487 8.4139 16.7514 8.4139 17.3697 9.0381L29.4653 21.2325C29.7753 21.544 29.9303 21.9529 29.9303 22.3617Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.2249 23.4919L16.25 12.4259L5.27427 23.4919C4.65516 24.1161 3.65239 24.1161 3.03416 23.4919C2.41506 22.8677 2.41506 21.8567 3.03416 21.2326L15.1291 9.03817C15.7482 8.41397 16.751 8.41397 17.3692 9.03817L29.4649 21.2326C29.7749 21.5441 29.9299 21.9529 29.9299 22.3618C29.9299 22.7697 29.7757 23.1793 29.465 23.4919C28.8459 24.1161 27.844 24.1161 27.2249 23.4919ZM29.8697 23.8933C29.0276 24.7423 27.6623 24.7423 26.8202 23.8933L16.2499 13.2353L5.67897 23.8933C4.83714 24.742 3.47091 24.7425 2.62947 23.8933M29.8697 23.8933C30.2915 23.4688 30.4999 22.9126 30.4999 22.3618C30.4999 21.8093 30.2901 21.254 29.8693 20.831C29.8695 20.8311 29.8692 20.8308 29.8693 20.831L17.7742 8.63706C16.9328 7.78751 15.5663 7.78793 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15.749 24.1161 15.1308 23.4919L3.03514 11.2974C2.72515 10.9859 2.57015 10.5771 2.57015 10.1682C2.57015 9.76029 2.72426 9.3507 3.03499 9.03815C3.6541 8.41395 4.65599 8.41395 5.2751 9.03815ZM2.63029 8.63675C3.47238 7.78775 4.83772 7.78775 5.6798 8.63675L16.2501 19.2947L26.821 8.63676C27.6629 7.78801 29.0291 7.78749 29.8705 8.63676M2.63029 8.63675C2.20854 9.06124 2.00014 9.61738 2.00014 10.1682C2.00014 10.7207 2.20991 11.276 2.63068 11.6991C2.63054 11.6989 2.63083 11.6992 2.63068 11.6991L14.7258 23.893C15.5672 24.7425 16.9337 24.7421 17.7756 23.8933L29.8705 11.6989C29.8705 11.6989 29.8705 11.6989 29.8705 11.6989C30.7099 10.8527 30.7097 9.48315 29.8705 8.63676\" fill=\"#0071B9\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1112\" class=\"elementor-element elementor-element-eb8800c e-con-full e-flex e-con e-child\" data-id=\"eb8800c\" data-element_type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1112\" class=\"elementor-element elementor-element-0c6cd6b e-con-full e-flex e-con e-child\" data-id=\"0c6cd6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59fa497 elementor-widget elementor-widget-text-editor\" data-id=\"59fa497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With key figures such as application rate, employee retention, referrals and social media reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1113\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1113\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Why is employer branding worthwhile for SMEs? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"><rect width=\"32\" height=\"32\" fill=\"white\"><\/rect><path d=\"M29.9303 22.3617C29.9303 22.7697 29.7762 23.1793 29.4655 23.4918C28.8464 24.116 27.8445 24.116 27.2254 23.4918L16.2504 12.4258L5.27475 23.4918C4.65564 24.116 3.65287 24.116 3.03464 23.4918C2.41554 22.8676 2.41554 21.8566 3.03464 21.2325L15.1296 9.0381C15.7487 8.4139 16.7514 8.4139 17.3697 9.0381L29.4653 21.2325C29.7753 21.544 29.9303 21.9529 29.9303 22.3617Z\" fill=\"#0071B9\"><\/path><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M27.2249 23.4919L16.25 12.4259L5.27427 23.4919C4.65516 24.1161 3.65239 24.1161 3.03416 23.4919C2.41506 22.8677 2.41506 21.8567 3.03416 21.2326L15.1291 9.03817C15.7482 8.41397 16.751 8.41397 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improves recruiting and strengthens long-term employee loyalty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is employer branding?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Employer branding means positioning the company as an attractive employer in order to attract and retain talent.\"}},{\"@type\":\"Question\",\"name\":\"How is a strong employer brand created?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"This is achieved with a clear EVP (Employee Value Proposition) that highlights the special benefits, values and incentives for current and potential employees. 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